Analysis & Strategy
Strategic Group Map
MyPMP
QMS Template
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π§ Analysis & Strategy
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About the Strategic Group Map template
A Strategic Group Map is a two-axis chart that plots competitors within an industry into clusters that follow similar strategies, using variables like price, quality, geographic scope, or product breadth. It reveals where rivalry is most intense, which strategic positions are crowded versus open, and how mobility barriers separate one group from another.
It's part of My QMS, MyPMP's Quality Management System: fill it in online, personalize it with your name and logo, then export a clean, branded PDF. Your work auto-saves in your browser.
When to use a Strategic Group Map
- βΈAnalyzing the competitive structure of an industry before entry or expansion
- βΈIdentifying underserved positions or white space for a new offering
- βΈComparing your firm against direct rivals versus more distant competitors
- βΈSupporting a Porter's Five Forces or SWOT analysis with visual positioning
What a good Strategic Group Map includes
- βTwo strategic variables for the axes (e.g. price vs. product range) that don't correlate strongly
- βBubbles or points for each competitor, sized to reflect market share or revenue
- βGrouping boundaries that circle firms following comparable strategies
- βA legend identifying each competitor and any bubble-sizing metric
- βNotes on mobility barriers between groups and directional arrows for emerging shifts
- βData source and date so positioning can be validated and refreshed
What's inside this template
The interactive form above gives you:
ContextFindingsImplicationsActions
Tips & common mistakes
- π‘Avoid axis variables that move together (like price and quality); the map collapses into a diagonal and loses insight
- π‘Size bubbles by an objective metric such as market share rather than eyeballing, and cite where the numbers came from
- π‘Build several maps with different axis pairs; each variable combination exposes a different aspect of competition
How it works
- 1. Fill it in β type directly into the fields, tables and sections above.
- 2. Brand it β add your organization name and logo with the Branding button.
- 3. Export β print to PDF, or become a member to white-label and sync across devices.
FAQ
How do you choose the two axes for a strategic group map?οΌ
Pick two strategic dimensions that genuinely differentiate competitors and are not correlated with each other, such as price level against distribution channel or product breadth against geographic reach. Uncorrelated axes spread firms across the whole plane and expose distinct clusters.
What are mobility barriers in a strategic group map?οΌ
Mobility barriers are the obstacles that make it difficult and costly for a firm to move from one strategic group to another, such as brand reputation, capital requirements, or specialized capabilities. They explain why groups persist and why some positions stay protected from new entrants.
How is a strategic group map different from market segmentation?οΌ
A strategic group map clusters competitors by the strategies they pursue, while market segmentation clusters customers by their needs or characteristics. The map looks at the supply side of an industry; segmentation looks at the demand side.
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