Analysis & Strategy
Competitive Analysis
MyPMP
QMS Template
βοΈ
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π§ Analysis & Strategy
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About the Competitive Analysis template
A Competitive Analysis is a structured comparison of your rivals' products, positioning, pricing, and go-to-market strengths against your own. It exposes where competitors are winning, where they leave gaps, and how you can differentiate, informing product roadmaps, pricing decisions, and market-entry strategy.
It's part of My QMS, MyPMP's Quality Management System: fill it in online, personalize it with your name and logo, then export a clean, branded PDF. Your work auto-saves in your browser.
When to use a Competitive Analysis
- βΈBefore launching a new product or entering a new market segment
- βΈDuring annual strategic planning or a repositioning exercise
- βΈWhen a rival releases a major feature, price change, or funding round
- βΈBuilding a business case or investor pitch that needs market context
What a good Competitive Analysis includes
- βCompetitor list with tier (direct, indirect, aspirational)
- βFeature and capability comparison matrix against your offering
- βPricing, packaging, and target-segment breakdown per competitor
- βStrengths, weaknesses, and observable market strategy for each
- βPositioning and differentiation summary showing your gaps and edges
- βData sources and last-reviewed date for each competitor entry
What's inside this template
The interactive form above gives you:
ContextFindingsImplicationsActions
Tips & common mistakes
- π‘Score on consistent, weighted criteria rather than gut feel so comparisons stay objective
- π‘Cite the source and date for every claim; competitor pages and pricing change fast and stale data misleads
- π‘Include indirect and substitute solutions, not just obvious direct rivals who look like you
How it works
- 1. Fill it in β type directly into the fields, tables and sections above.
- 2. Brand it β add your organization name and logo with the Branding button.
- 3. Export β print to PDF, or become a member to white-label and sync across devices.
FAQ
How many competitors should I include?οΌ
Focus on three to five direct competitors you regularly lose deals to, plus a couple of indirect or emerging players; more than that dilutes analysis and gets hard to keep current.
What's the difference between a competitive analysis and a SWOT?οΌ
A competitive analysis compares multiple rivals across specific dimensions like features and pricing, while a SWOT examines a single organization's internal strengths/weaknesses and external opportunities/threats. They complement each other rather than replace one.
How often should a competitive analysis be updated?οΌ
Refresh it quarterly at minimum, and immediately after major market events such as a competitor launch, acquisition, funding round, or pricing overhaul.
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