Planning & Scheduling
Marketing Calendar
MyPMP
QMS Template
βοΈ
Free to try β your work auto-saves in this browser.
Saving to the cloud (sync across devices) is a paid feature. Unlock Marketing Calendar for $1/mo, or get everything with membership ($9/mo or $99/yr).
πΊοΈ Planning & Scheduling
Auto-saved in your browser Β· β members can white-label & sync across devices
About the Marketing Calendar template
A Marketing Calendar is a scheduling view that maps every campaign, content piece, and promotion across channels and dates. It keeps launches, product cycles, and seasonal pushes coordinated so teams avoid clashing sends and last-minute gaps. Used well, it turns a scattered list of ideas into a sequenced plan tied to owners and deadlines.
It's part of My QMS, MyPMP's Quality Management System: fill it in online, personalize it with your name and logo, then export a clean, branded PDF. Your work auto-saves in your browser.
When to use a Marketing Calendar
- βΈPlanning a quarter or year of content, campaigns, and events across channels
- βΈCoordinating product launches, sales, and seasonal promotions so timing doesn't overlap
- βΈAligning a distributed team on who owns what and when it ships
- βΈReviewing pipeline gaps before a busy period like Q4 or a product release
What a good Marketing Calendar includes
- βDate or date range for each activity, with clear start and go-live dates
- βChannel (email, social, blog, paid, PR, events)
- βCampaign or content title and short description
- βOwner and status (planned, in progress, published)
- βLinked assets, briefs, or landing page URLs
- βGoal or KPI the activity supports (leads, traffic, revenue)
What's inside this template
The interactive form above gives you:
Purpose / summaryScope / detailsApproach / bodyDeliverables / outcomesNotes & sign-off
Tips & common mistakes
- π‘Block recurring commitments (weekly newsletter, monthly webinar) first, then slot campaigns around them
- π‘Leave buffer before launch dates for review and approval cycles rather than scheduling ship-day for creation
- π‘Keep a single source of truth; duplicated calendars in different tools drift out of sync fast
How it works
- 1. Fill it in β type directly into the fields, tables and sections above.
- 2. Brand it β add your organization name and logo with the Branding button.
- 3. Export β print to PDF, or become a member to white-label and sync across devices.
FAQ
How far ahead should a marketing calendar be planned?οΌ
Most teams plan campaigns and major launches one to two quarters out while keeping the next four to six weeks locked in detail. Long-lead items like events and seasonal pushes should be placed as soon as dates are known.
How is a marketing calendar different from a content calendar?οΌ
A content calendar tracks individual pieces like blog posts and social updates, while a marketing calendar sits one level up to cover campaigns, promotions, launches, and events across all channels. The content calendar usually feeds into the broader marketing calendar.
Who should own the marketing calendar?οΌ
Typically a marketing manager or campaign lead owns the master calendar and approves scheduling, while individual channel owners update the status of their own activities. Clear ownership prevents duplicate entries and missed hand-offs.
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