CAC Analyzer

Customer Acquisition Cost, LTV, the LTV:CAC ratio and payback — the health of your growth.

Sales & marketing spendOver the period (₹)

New customers acquiredIn the same period

Revenue / customer / monthARPA (₹)

Gross margin %After delivery cost

Customer lifetimeMonths

LTV : CAC

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Enter your numbers

The rule of thumb: aim for 3× or higher, with CAC paid back in under 12 months.

LTV = margin revenue/mo × lifetime = ₹0CAC = spend ÷ customers = —

CAC

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Cost to acquire one customer

LTV

₹0

Lifetime gross-margin value

CAC payback

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Months to recoup CAC

Margin rev / mo

₹0

ARPA × gross margin

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